Smart Products Start with Digital Identity
Two powerful platforms — Digital Profile and Product Registry — designed to help Nigerian brands go further: more visible, more trusted, and more competitive in the digital age.
Introducing Digital Profile
GS1 Digital Profile is a unified platform that puts your product's complete digital identity directly in the hands of consumers and business partners — accessible through a single scan of a GS1 QR Code.
Boost Your Competitive Edge
Local and smaller brands gain a credible digital stage to compete with global players — backed by transparent, verifiable product data.
Easy Online Sharing
Share your Digital Profile across online channels in seconds. Reduce advertising costs while putting your product information in front of more people.
Flexible, Rich Content
Add as much information as you need — certifications, ingredients, guarantees — to strengthen your brand and prove product authenticity.
Drive Sales & Loyalty
Boost consumer confidence through full product transparency, leading to higher conversions and stronger brand loyalty over time.
Expand Your Marketing Reach
Turn every QR scan into a marketing touchpoint — run campaigns, share special offers, and collect customer reviews directly from your profile.
Cleaner Product Packaging
Move all the detail off your packaging and into a Digital Profile. Your label stays clean; your product story stays complete.
Real Consumer Reviews
Give buyers the confidence to purchase by surfacing honest product reviews right when they're scanning in-store or shopping online.
High Data Capacity
Store far more than a 1D barcode ever could — from ingredients and expiry dates to sustainability claims and promotional updates, all linked in one place.
Fast, Reliable Scanning
GS1 QR Codes scan from any angle using any smartphone or camera-based scanner — no specialist hardware needed.
Build Consumer Trust
Give shoppers direct access to verified product information, building the kind of brand credibility that keeps customers coming back.
What Can You Add to Your Digital Profile?
These are just some of the information types you can include to bring your product to life:
How to Create Your GS1 Digital Profile
Three straightforward steps to get your product's digital story live:
List your product and obtain a GS1 Barcode
Register your product and get a valid GS1 barcode — this is the foundation your Digital Profile is built on.
Enhance your barcode with a Digital Profile
Layer your GS1 barcode with a rich Digital Profile — add all the product information, media, and links that tell your complete brand story.
Download, publish, and boost visibility
Download your Digital Profile QR Code from your portal, place it on your packaging or marketing materials, and watch it go to work for your brand.
How Consumers Scan Your Digital Profile
Open your phone's built-in camera app or any QR Code scanner app.
Point it at the QR code, keeping the full code visible on screen.
Tap the link that appears — and your complete product story opens instantly.
Introducing the Product Registry
The GS1 Nigeria Product Registry is a centralized, trusted digital platform — the official database for all registered GTINs belonging to brand owners and manufacturers in Nigeria.
But it's far more than a database. The Product Registry is a dynamic product discovery and commercial engagement platform that connects brand owners, buyers, and potential customers within a structured GS1-standard ecosystem.
Secure Product Database
Store and manage all your GTIN-assigned products in a secure, structured digital database that meets GS1 global standards.
Standardised Product Listings
Publish your product information in a searchable, standardised format that buyers and retailers can trust and act on.
Product Discovery Tools
Create and manage product listings that put your brand in front of new buyers actively searching for what you sell.
Direct Buyer Links
Generate shareable product links that connect interested buyers directly to you — removing friction from the sales process.
Buyer Interest Indicators
See which products are attracting attention within the ecosystem and act on real demand signals from within a verified community.
Verified Credibility
Every listing is backed by GS1-standard identifiers, giving buyers the confidence that your products are genuine and traceable.
A Commercial Platform, Not Just a Compliance Tool
The Product Registry is designed to unlock real business value for brand owners:
Ready to Go Digital with GS1 Nigeria?
Join hundreds of Nigerian brands using GS1-standard tools to grow their visibility, build consumer trust, and compete at scale.
Get Started Today