The demand for detailed, interoperable product data has never been higher.
From consumers and regulators to brand owners and retailers, everyone wants to know more about the products they buy, sell or consume. However, space on-pack is finite, meaning there will always be a limit to the amount of information physical labels can carry.
Enter QR codes powered by GS1.
QR codes powered by GS1 have been identified by industry as the solution to this problem. They can be scanned by smartphones and at the point of sale, enabling capabilities far beyond what a standard barcode can offer today.
They can link a product’s unique Global Trade Item Number (GTIN) to a wealth of real-time online content, as well as crucial supply chain data such as use-by dates, batch numbers and more.
QR codes powered by GS1 bridge the gap between the physical and digital world, helping you connect, protect and inspire on a deeper level than ever before.
Multiple benefits from 2D barcodes at Woolworths
Woolworths and selected suppliers are using 2D barcodes with GS1 standards to achieve substantial results, including enhancing food safety and reducing food waste by up to 40%.
Paula Deli is unlocking business value and connecting to customers by implementing the very latest GS1 standards.
Next generation barcodes powered by GS1 that can hold a lot of information and still go “beep” at the register are providing consumers in Thailand a better experience.