Digital Profile is a barcode that contains a lot more information than regular linear (1D) barcodes.
Digital Profile can be linked to website, show product information, or store details like enquiry dates, allergies, promotional updates e.t.c.
It appears as a small matrix grid made up of dark and light spaces as a GS1 QR code which when scanned provides more information
Digital profile on product packaging offers access to detailed information about a product.
Increase your brand loyalty by engaging,exciting and inspiring your customers with personalised experiences.
This helps consumers receive safer, fresher products when as they can access information like expiry date, manufacturing details with a scan with their smart phones.
Overcome limitations on the size of product labels by enabling consumers to scan and access a wealth of product and brand information
Benefits of Digital Profile
✅Higher Data Capacity – Digital Profile can store significantly more information than 1D barcodes, including ingredients, usage instructions, certifications,
sustainability claims, and more. It can be linked to website, show product information, or store details like enquiry dates, allergies, promotional updates.
✅Fast and Reliable Scanning- Digital profile can be scanned from any angle and often do not require a laser scanner. You can use smartphones and camera-based scanners to scan.
✅ Enhance Consumer Trust – Offer full transparency by providing direct access to product information and brand credibility that builds customer’s trust.
✅ Boost Product Adoption – Improve consumer confidence, it leads to higher sales conversions and stronger brand loyalty in the marketplace.
✅ Expand Your Marketing Reach – Use GS1 QRCODE as a gateway to digital engagement by promotional campaigns, special offers, and customer reviews.
Scanning a Digital Profile with a smartphone typically involves opening your camera, pointing it at the QR code until a pop-up appears, and tapping the prompt to access detailed product information.
📢 Need Help Getting Started with Your GS1 Digital Profile?
If you have any questions about how to get on board or need assistance in obtaining your GS1 Digital Profile, our team is here to help every step of the way.
Adesoji Adebayo – Retail Department Lead
📧 Adesoji.Adebayo@gs1ng.org
📞 + +234 809 975 3956
Olubunmi Kayode Adebisi – Retail Officer
📧 Olubunmi.Kayode@gs1ng.org
📞 +234 813 722 2686